Why you can trust us

Built by people who actually
have skin in the game

Anyone can claim “we take privacy seriously.” This page is about our principles — the choices we’ve made and the lines we won’t cross. For the technical details on encryption and infrastructure, see our security architecture.

Industry-Native
No Investors. No Pressure.
Public Warrant Canary

The promise

BlushDesk exists because the people who built it watched friends in this industry get deplatformed by mainstream SaaS, doxxed by careless data handling, and squeezed by tools that were never designed with their safety in mind.

We’re not a side project for an investor pitch deck. We’re a small team that chose to build this on purpose, and we treat the responsibility like our own data was in the database — because it is. Giulia runs her own bookings on BlushDesk. If something is broken, slow, or unsafe, we feel it before anyone else does.

We'd rather shut down than break these promises.
Industry-Native

No board, no exit, no compromise

Most platforms in our industry either get sold and gutted, or get pressured by investors to “clean up” the user base. We took no VC money. There’s no board meeting where someone suggests we deplatform a category of users to look better on paper.

The only people we answer to are the providers using BlushDesk. That’s the structure by design — not a temporary phase before we “scale.”

blushdesk.ch/about
Cap table
Founders100%
VC investors0%
Strategic partners0%
Board seats sold0
Bootstrapped. Profitable on subscription revenue alone. No outside influence.

Your data,
your rules

You own your data. Not us, not our hosting provider, not anyone else. These aren't legal disclaimers — they're commitments you can hold us to, built directly into the product.

blushdesk.ch/settings/data
Settings — Your data
Export everything
JSON + CSV bundle, decrypted
Clients
Bookings
Forms
Wipe my account
Database + backups, immediately
No 90-day retention. No “soft delete.” Gone in seconds.

Real export, not a screenshot

Export every client, booking, form submission, and note as JSON or CSV. Decrypted, machine-readable, take it anywhere.

Delete means delete

Hit the button. Database rows, encrypted blobs, backups, audit trails — all wiped. No 90-day grace period. No "we keep it just in case."

Anonymous by default

Sign up with whatever name you choose. We don't ask for government ID, real names, or phone verification. We don't want it.

Plain-English terms

Our terms of service fit on one page and don't hide anything. No 40-page legalese. No "we may change this at any time" clauses.

blushdesk.ch/canary
Warrant canary — live status
Active
As of today
No National Security Letters
No FISA orders
No gag orders
No data requests of any kind
Updated monthly. If this page disappears or stops updating for 60+ days, assume something has changed.
Warrant Canary
Active

If they ever come knocking, you'll know

A warrant canary is a public statement that says, “as of today, we have not been compelled to hand over user data.” If we ever are compelled — and gagged from telling you — the canary stops getting updated.

Never received a National Security Letter or FISA court order
Never received a government request for user data
Never been required to install any backdoors
Never provided user data to law enforcement of any kind

Updated monthly. Last updated: April 2026. If this section is removed or not updated for more than 60 days, assume the worst.

Principles, not platitudes.

Ready to run your business with peace of mind?

Curious about the technical side — encryption, hosting, jurisdiction? That's all on the security page.